Max Gemmell
PROJECT
Iron Stance
TIMELINE
9/23 to 10/23
RESPONSIBILITIES
Visual | Interactivity | Responsiveness | Information Architecture | SEO
GOALS
Adapt established social media branding to website and app products
Encourage sales of personalized workout programs
Build online database of exercise videos and documents that can be accessed by clients
PROJECT DETAILS
David and Sara had already established a very cool and energizing identity on their social media accounts, but needed a website with advanced features and matching style to grow their brand. Expanding upon their existing color palette and voice made for a much more welcoming website with encouraging copy to match. An advanced members only area was built to help subscribers easily stay on track with their workout routines and conveniently watch and download exercise videos, documents, and more.
