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Max Gemmell
PROJECT
FEAR Hybrid Performance
TIMELINE
4/24 to 6/24
RESPONSIBILITIES
Visual | Interactivity | Responsiveness | Wireframing | SEO
GOALS
Expand FEAR's established brand identity into a finished product
Incorperate interactive elements to boost user engagement
Promote sales of personal training packages
PROJECT DETAILS
Making the jump from being an industrial engineer to a personal trainer is not a path many take, but Bobby trusted that I'd make his transition to new profession as smooth as possible and set him up for success right off the bat. I built upon his brand identity and incorporated many styling cues he had already been using in his social media posts to build out a site that matches his personality and philosophy.

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