Max Gemmell
PROJECT
Comodita USA
TIMELINE
3/22 (ongoing)
RESPONSIBILITIES
Visual | Interactivity | Accessibility | Research | Responsiveness | Information Architecture | SEO
GOALS
Build a site which no only enables customers to buy products, but download manuals and watch instructional videos
Design to maximize accessability
Build a database for custom product filtering and sorting
PROJECT DETAILS
Adilson and Isabella wanted to position Commodita as the Ferrari of walkers, emphasizing sleek Italian design and bold colors. It was my goal to balance their desired aesthetic with ease of navigation and accessibility for their mostly senior clientele. I also built a comparison chart to simplify the decision process for uncertain customers as well as a sorting and filtering capabilities, taking sales conversions from 1.5 to 2.6%.
